The Winter Holidays period is an occasion of joy for everyone, a moment of reunion with loved ones, a good opportunity for a retrospective of the year that has passed and a moment of peace in which you can plan the year to come.
But you're an entrepreneur and you know that breaks are never complete and, as Ford said, most people evolve in the time that others waste.
You know that the moment when everyone gathers around the table is also the moment when the most natural type of marketing works perfectly, word of mouth, and that one of the topics of discussion at the table will be the next vacation, and that customers will most likely be looking for various things, and that, and that… You get the idea. You need to be present and visible especially at a time when everyone is relaxed, open and eager to try something new.
There is a very good chance that you will not be selling directly during this period, but awareness of the, as we like to call it in marketing, is a long-term investment that will bring you results all year long.
In addition, you can capitalize on shopping fever who grabs them late (we can call them that because we are often there too, so it's politically correct) and you can either sell last minute packages or sell gift vouchers for next year's holidays. The perfect gift doesn't exist, but no one turns down a holiday, and a holiday voucher even less so. So, the perfect solution.
You can create either value vouchers or thematic vouchers (spa, balneo, retreat, accommodation in quiet locations, European capitals, plane tickets, experiences, etc.) that can be adapted to the person receiving the gift.
Make sure you are fully present online during this time and communicate constantly. Constantly communicating means being interesting and relevant on social media and does not mean turning your Facebook or Instagram page into a bulletin board with offers. Customers know what you do (and you probably have that in your Facebook page name too: Agency X) and I know you have offers, and the only thing left to do is make sure you are always present in front of them.
Decorate your website for the Holidays, put up some themed banners, graphics and festive elements and show that you always care, invest time and actively manage the website. We could say that it doesn't matter so much what you do, as much as that you MAKE something constant, that you are present and involved and customers will feel that.
Try to deliver quality content to your customers. Quality content means content that them they want to read it, not which one you do you want them to read it themBecause attraction is stronger and more effective than push offers. Remember: customers always know you are selling, because you are a travel agency. You don't have to tell them that all the time...
Make sure you keep your campaigns active on Google, Facebook, Instagram, TikTok, or any other channel you can find during this period. Make sure you are visible even if you are not selling directly during this period. You could even launch new themed campaigns for the Holidays. Most likely, your competitors will want to streamline their budget and if no one buys They will reduce or stop advertising in the coming period. This will lead to cost reduction in your niche and reaching customers will become cheaper.
Remember that the potential to create a lasting impression is proportional to the positive experience a person has interacting with your agency, and this time of year is the only time when the target audience is more open to approaching new brands on the market.
By following all these steps, offering quality customer service with prompt responses, you will be able to strengthen your online presence and remain top of mind when they want to make their next reservation.
Remember: TravelFuse provides you with all the digital infrastructure you need to build a personalized interface, as well as people ready to help you if you find yourself in need. We understand the challenges of the holiday season and are dedicated to providing you with quality services. Your success is our success.
Profitable Holidays and a Year-End Full of Online Conversions!